Lamborghini has officially introduced a new, high-performance hybrid version of its Urus SUV.

The automaker is calling this new Urus SE Performante the "world's fastest super SUV."

The vehicle is a plug-in hybrid, combining a combustion engine with an externally rechargeable battery pack to enhance its electric driving capabilities.

Following its decision to abandon plans for a fully electric vehicle, the Italian carmaker has deepened its commitment to hybrid technology, formally unveiling the new high-performance hybrid version of the Urus SUV, the Urus SE Performante, on Wednesday.

Compared to the current model, the new car features a more aggressive exterior design, with a larger grille and hood air intakes, alongside several interior upgrades.

Lamborghini defines this new Urus SE Performante as the "world's fastest super SUV," with a 0 to 100 km/h acceleration time of just 3.3 seconds and a top speed of 312 km/h (approximately 194 mph).

The car is a plug-in hybrid electric vehicle, equipped with a combustion engine and the capability to recharge its battery via an external power source, thereby improving its electric-only performance. Its powertrain combines an electric motor with a 4.0-liter twin-turbo V8 engine, delivering a combined maximum output of 812 horsepower and a peak torque of around 738 pound-feet.

Lamborghini's CEO, Stephan Winkelmann, stated in an interview, "This car is very significant; it will completely rewrite the market."

Lamborghini, which is part of the Volkswagen Group, indicated that the official price for the Urus SE Performante will be announced just before its deliveries begin in the U.S. market. The price range for the standard 2026 Urus SE model is expected to be between approximately $250,000 and $280,000, varying based on configuration.

Since its launch nearly a decade ago, the Urus has been a core product driving Lamborghini's business growth. Winkelmann noted that the model consistently accounts for around 50% of the brand's global annual sales, with Lamborghini's total worldwide sales last year approaching 11,000 units.

The launch of this new high-performance plug-in hybrid comes months after Lamborghini announced it was halting development of a fully electric vehicle to focus entirely on hybrid technology. When asked if the brand might return to purely combustion-engine vehicles in the future, Winkelmann did not give a definitive answer, stating only that "nothing is ever absolute."

The decision to cancel its own electric car project came after rival Ferrari launched its first all-electric model, the Luce, at the end of May, which received substantial negative market feedback.

Winkelmann previously did not directly comment on the Ferrari Luce or the market's response, only emphasizing that innovation is fundamental to a company's success, but it should not be pursued for its own sake or forced upon consumers.

He explained, "Through long-term market observation, we found that the acceptance of pure electric vehicles among our target customer base was not consistently increasing, which led us to decide to abandon the all-electric route and fully commit to plug-in hybrid technology."