Inner Mongolia Jinglun Perilla Agricultural Technology Co., Ltd. is based in the Oroqen Autonomous Banner, where it has developed a comprehensive industrial chain integrating perilla seed breeding, cultivation, deep processing, and cultural tourism research. The company actively participates in the "Ten Thousand Enterprises Revitalize Ten Thousand Villages" initiative. Through land transfers, agricultural skills training, and guaranteed purchase orders, it helps farming households and those lifted out of poverty achieve stable and increased incomes. By leveraging deep processing to enrich its product range, the company creates local employment, cultivates local industrial talent, and drives the development of supporting upstream and downstream industries. Simultaneously, it has established the country's first perilla museum and research base, deeply exploring the cultural and tourism value of perilla. The company aids rural revitalization across multiple dimensions including industry, talent, and culture, forming a distinctive model for supporting agriculture. It plans to continue deepening its involvement in the perilla industry and expanding pathways to benefit farmers.
Company Overview
Inner Mongolia Jinglun Perilla Agricultural Technology Co., Ltd. is located in the Dayangshu East Industrial Park within the Oroqen Autonomous Banner. The factory site covers 21,100 square meters, with registered capital of 20 million yuan and a total investment of 220 million yuan. The company focuses on the distinctive perilla industry, which has medicinal and edible uses, and is deeply committed to a full-chain development strategy. It has built a complete industrial system encompassing perilla breeding, large-scale cultivation, deep processing, online and offline sales, international trade, technological innovation, cultural research, and brand promotion. It serves as a leading backbone enterprise in the local characteristic perilla industry.
Focus on Diverse Support Measures and Participation in the 'Ten Thousand Enterprises Revitalize Ten Thousand Villages' Initiative
The company remains steadfast in its original commitment to being rooted in the local community and helping farmers prosper. Leveraging the advantages of the complete perilla industrial chain, it implements practical measures such as industry leadership, paired assistance, employment and income generation, and cultural tourism empowerment. These efforts strengthen the mechanism linking enterprise and farmer interests, comprehensively support the revitalization of rural industry, talent, and culture, and achieve a mutually beneficial outcome where corporate development, rural improvement, and increased income for the masses go hand in hand.
Strengthening Industry Leadership to Solidify the Foundation for Rural Income Growth
With the distinctive perilla industry at its core, the company continuously promotes the scale and standardization of the industry, reinforcing the foundation for rural industrial revitalization. Through in-depth cooperation with surrounding villages, it has transferred over a thousand acres of high-quality land for standardized perilla cultivation, benefiting 10 farming households. This helps farmers secure stable income from land transfers, increasing each household's annual income by over ten thousand yuan. The company also vigorously promotes an order-based agriculture model, signing price-protected purchase agreements with local growers. It guarantees purchases at a protective market price, effectively shielding farmers from market price fluctuation risks and stabilizing their cultivation income.
Focusing on supporting households lifted out of poverty, the company provides specialized technical support and guaranteed product buyback services for 105 such households in Dayangshu Town. It implements purchase standards above market prices, helping each household increase their annual income by approximately 10,000 yuan, thereby solidifying and expanding the achievements of poverty alleviation.
Relying on its mature industrial system, the company continuously extends the industrial chain, delving into deep processing of perilla. It has developed a diverse product range including perilla seed oil, perilla tea, perilla paste, and perilla pastries. Among these, the physically cold-pressed perilla seed oil retains high-quality nutrients with an α-linolenic acid content reaching 70%, giving it strong market competitiveness. This significantly enhances the added value of agricultural products, promoting the transformation of the local perilla industry from traditional cultivation to a refined, high-value-added sector, effectively optimizing the rural industrial structure.
Deepening Paired Assistance to Deliver Practical Technical Services Benefiting Farmers
The company adheres to the principles of using science and technology to aid agriculture and boost agriculture through technology. It has established a professional agricultural technical service team that regularly works directly in the fields to provide services benefiting farmers. Focusing on key areas such as perilla variety selection, scientific irrigation and fertilization, and green pest and disease control, the team regularly conducts technical lectures and hands-on field guidance, having trained farmers over a thousand times. This tangibly improves farmers' standardized cultivation levels, effectively increasing perilla yield and quality. Through this regular technical empowerment, the company helps farmers reduce cultivation risks and increase income while also securing a stable supply of high-quality raw materials for itself, creating a positive cycle of mutual empowerment and benefit between the enterprise and farmers.
Implementing Employment Assistance to Broaden Channels for Income Growth
The company is committed to absorbing labor locally, comprehensively driving stable employment and income growth for villagers. On the cultivation side, relying on seasonal job positions for sowing, field management, and harvesting, it can provide up to 200 temporary jobs during peak periods. Workers can earn a monthly average income of 3,000 yuan, effectively mobilizing underutilized rural labor resources. On the processing side, it stably provides 41 long-term employment positions, absorbing surplus rural labor transitioning into industrial workers, with an average annual salary of 40,000 yuan per employee, effectively broadening channels for sustained income growth for the community.
Simultaneously, the company regularly conducts skills training and organizes external study opportunities, cultivating a group of local industrial talent proficient in technology, operations, and management, strongly contributing to rural talent revitalization.
Leveraging Cultural Tourism Empowerment to Aid Rural Cultural Revitalization
The company deeply explores the cultural significance of perilla, investing in and constructing the country's first Perilla Culture Museum. The museum houses a rich collection of historical perilla artifacts, documents, and audiovisual materials, systematically displaying the history of perilla cultivation, its medicinal and edible values, and the development of the industry. The museum is open to the public free of charge, enriching the spiritual and cultural life of the community and enhancing the visibility of local cultural tourism.
It has also established a comprehensive research and practical education base, developing a series of courses on agricultural science popularization, hands-on labor practice, and scientific innovation experiences. These are open to students and agriculture enthusiasts, aiding rural science education and talent cultivation. The development of the cultural tourism industry effectively drives the growth of supporting service industries in the surrounding area, such as catering, accommodation, and cultural creative product sales, gathering people flow, logistics, and capital flow in the countryside, and building a new ecosystem for rural industry.
Next Steps
Moving forward, the company will continue to deepen its involvement in the characteristic perilla full industrial chain, persistently increase investment in research and industry, and optimize the mechanism linking enterprise and farmer interests. It will continue to use measures such as industry leadership, employment assistance, technical services benefiting farmers, and cultural tourism to revitalize villages, broadening channels for income growth for the masses and strengthening distinctive rural industries, thereby contributing corporate strength to the comprehensive revitalization of the local countryside.