MARKETINGFORCE (ASX: 02556) shares experienced a notable increase of over 6% during the afternoon trading session.

At the time of reporting, the stock was up 5.88% to HKD 34.56, with a trading volume of HKD 125 million.

Key Catalyst for the Move

The upward movement follows significant corporate developments announced at a major international forum.

On July 3rd, the 2026 Global Digital Economy Conference's International Cooperation Forum on Going Global was held in Beijing's Daxing District.

Company Leadership Participation

Zhao Guoshuai, Co-Chairman and Global President of MARKETINGFORCE, was invited to attend the event and deliver a keynote speech.

In his address, he outlined the company's strategic vision for international expansion.

He stated that leveraging favorable policy support, MARKETINGFORCE will utilize AI technology as its core driver to build a comprehensive global ecosystem.

This ecosystem, described as "policy + tools + localized services," aims to assist enterprises in establishing self-controlled brand footholds and sustainable competitive capabilities in overseas markets.

Major Business Development

A pivotal moment of the forum was the official unveiling of the Beijing Overseas Base's co-construction park.

Attracted by the services and infrastructure of this new overseas park and support system, 17 leading Chinese companies in global expansion have collectively signed agreements to establish operations at the Beijing Overseas Base.

MARKETINGFORCE is among this prominent group of signatories, which also includes major firms like BAIC International and iFlytek.

The collective business scope of these companies spans artificial intelligence, big data, and intelligent manufacturing.

The total value of overseas orders represented by this cohort exceeds USD 1 billion.

Expanding the Support Network

Furthermore, several professional service institutions, including Industrial and Commercial Bank of China (ICBC), SGS, and Glodon, have also signed on to join the initiative.

Their participation is set to construct a full-chain service support system covering cross-border finance, compliance consulting, and testing certification for the base's member companies.