Shares of ANJOY FOOD (02648) have surged more than 5% against the broader market trend. At the time of writing, the stock was up 5.07% to HK$73.55, with a turnover of HK$50.88 million.

Analysts Point to Positive Inflection

Analysts have noted that the company's fundamentals are at a clear inflection point, moving in a positive direction. The first quarter of 2026 saw a 42.7% year-on-year increase in net profit attributable to shareholders, while adjusted net profit grew by 53.0%, which strongly demonstrates the company's earnings resilience.

Strategic Partnerships and Channel Strength

ANJOY FOOD has established deep collaborations with major platforms such as Hema and Meituan. Its lobster product category has been a significant contributor, delivering standout performance in the new retail channel. Furthermore, the company maintains a solid foundation, with continuous improvements in the penetration and loyalty of its dealer network.

Expansion and Market Share Outlook

Analysts also highlight that ANJOY FOOD is progressively completing its nationwide layout. Its "production near sales" and "R&D near production" models have resulted in market responsiveness and operational efficiency that are notably superior to smaller competitors. Looking ahead, with the ongoing penetration of its core business-to-business segment, the expansion of its direct-to-consumer channels supported by fresh-lock technology, and the growth drivers from products like grilled sausages and prepared dishes, the company is well-positioned. The complementary channel expansion from its subsidiary, Ding Wei Tai, is expected to further boost its market share, with economies of scale continuing to materialize.