Central Street, a century-old commercial landmark, has seen its retail energy elevated once again with the simultaneous launch of two new stores under the MINISO umbrella 鈥?the debut of MINISO FRIENDS as the first of its kind in Northeast China, and the opening of MINISO LAND on the historic avenue.

These new locations bring fully immersive settings, a diverse array of popular IP experiences, and an entertainment-driven shopping model to the traditional retail strip, injecting fresh momentum into the city's cultural tourism and commercial sector while sparking a new wave of trendy consumer trends.

The newly unveiled MINISO FRIENDS store, situated inside the Parkson Shopping Center on Central Street, represents a flagship format following the brand's strategic upgrade. Inside, shoppers will find a rich lineup of globally renowned IPs, including Disney, Harry Potter, Chiikawa, and Sanrio, all presented with refined displays and an extensive product range. The store also introduces "CHOUCHOU," an original artist-created IP from the brand, blending high-quality goods with an immersive experience to establish a fresh lifestyle hub tailored for the city's younger crowd.

Meanwhile, the MINISO LAND store, a sprawling thousand-square-meter themed flagship also on Central Street, offers a distinct appeal. With a clear layout and well-defined zones, it organizes dedicated sections for beauty collections, fashion accessories, and collectible toys. Breaking away from conventional retail, this outlet integrates leisure activities, social-media-worthy photo spots, and trend-driven shopping into a seamless "shop-and-play" experience.

Customers browse products at the store. (Photo by Ma Zhibo, staff reporter)