On July 3, Bilibili-W rose 3.05% in regular trading, trading at HKD 138.5/share, with turnover of HKD 242 million. The rally was primarily driven by the company's ongoing share repurchase program and positive content ecosystem data.
On the news front, Bilibili recently announced a plan to repurchase up to $300 million of shares over the next 24 months, representing approximately 4.5% of its market capitalization. As of June 30, the company had cumulatively repurchased 4.8 million listed securities at a total cost of approximately $100 million, demonstrating steady execution. Morgan Stanley noted in a research report that the buyback plan is expected to generate a positive stock price reaction, with over 80% probability of absolute value appreciation within 30 days.
Additionally, data disclosed during Bilibili's 17th anniversary celebration showed UP creator per-capita income grew 24% year-over-year, while its tipping business surged 71% year-over-year, reinforcing fundamental confidence. Long Jiang Securities maintained a Buy rating, citing advertising revenue growth of 30% YoY in Q1 and adjusted net profit rising 62% YoY to RMB 585 million.
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