On the evening of August 16, the media launch conference for Guangdong Landa Culture's grand opening and the "Songscape Super Concert (Maoming Edition)" was successfully held. As the provincial games and provincial para games generate mounting excitement across the city, this performing arts project was officially announced. Leaders from the Municipal Party Committee's Publicity Department and United Front Work Department, alongside representatives from municipal state-owned enterprises, mainstream media outlets, chamber of commerce organizations, and local private enterprises, attended the event. Multiple stakeholders are now focusing on the development track of the "post-provincial games era," leveraging large-scale performances to explore integrated pathways for cultural, sports, and commercial tourism development, injecting fresh momentum into Maoming's cultural tourism industry upgrade and urban capability enhancement.

Capitalizing on momentum, multiple parties are joining forces to build a performing arts IP. This media launch conference brought together numerous municipal functional departments, state-owned enterprise representatives, business elites, and media delegates, collectively witnessing the landing of a major cultural tourism performing arts project while establishing a communication platform for diverse stakeholders to participate collaboratively in urban cultural development. Multiple rounds of strategic cooperation signing ceremonies took place at the venue, with Maofa Sports, Maoming Binhai Property Management Co., Ltd., and media outlets reaching agreements, forming a four-way linkage pattern of "state-owned enterprise platform + mainstream media + chamber of commerce strength + quality private enterprise." The project is primarily operated by Guangdong Landa Culture Development Co., Ltd., with Maoming New City Holding Group serving as one of the contributing shareholders—a move demonstrating the group's proactive fulfillment of state-owned enterprise responsibility, grounded in the Maoming New City area development plan, actively engaging in the local cultural tourism track, promoting the integration of cultural performing arts resources, and filling the gap in the city's high-end performance supply.

The private economy serves as a vital force in Maoming's urban construction. The Maoming Private Enterprise Chamber of Commerce fully leverages its bridge-and-bond role, organizing and mobilizing local enterprises to participate in this grand event, guiding private companies to transform from industry operators into urban co-builders. Through collaboration among government, enterprises, and the public, resource barriers are being broken down, consolidating a powerful joint force for cultural enrichment and industry-driven urban development—a vivid practice of Maoming's exploration into integrated cultural, commercial, and tourism development.

Revitalizing resources to seize the traffic window of the post-provincial games era. By hosting the provincial games and provincial para games, Maoming has gained tremendous urban traffic, with the Maoming Olympic Sports Center emerging as a new city landmark. Now entering the second half of the event cycle, converting event traffic into long-term sustainable cultural tourism development momentum has become a crucial topic for the city's cultural tourism development. In response, municipal state-owned enterprises are closely aligned with the city's overall development deployment, actively exploring the Olympic Sports Center's operational model of "serving competitions during events, serving citizens after events," deeply mining the diverse value of large sports venues, promoting their transformation from single-purpose competition venues to public cultural consumption spaces, and ensuring large venues continue to serve citizens' spiritual and cultural lives. The landing of this Songscape Super Concert at the Olympic Sports Center represents an important practice in the post-event comprehensive utilization of the venue.

According to information from the press conference, this concert will feature four celebrated Chinese-language singers—Will Pan, Kelly Chen, Zhang Yuan, and Hai Lai Amu—spanning diverse genres including Cantonese pop, hip-hop, folk, and lyrical pop. The production will include professional-grade sound systems, custom tour stage design, and ultra-high-definition curved giant screens, with a mature domestic music festival production team overseeing the entire stage effect, dedicated to delivering a hall-level immersive audio-visual experience for Maoming citizens. Tickets will go on sale across all ticketing platforms at 12:38 on August 18.

The project's landing represents more than just a musical event. Large-scale performances can effectively aggregate citywide foot traffic, directly driving growth in local dining, accommodation, transportation, and nighttime consumption markets, continuously sustaining the urban attention generated by the provincial games, presenting Maoming's open, inclusive, and vibrant urban character to the outside world, and further polishing the city's brand.

Empowering through performance arts, exploring the high-quality cultural tourism development track. Culture thrives, then the city thrives—the cultural tourism industry serves as a crucial engine driving high-quality urban development. The landing of this super concert enriches citizens' spiritual and cultural lives, practices the development philosophy of culture benefiting the people, and once again amplifies Maoming's reputation. Multiple parties are joining forces, anchored in the city's overall development landscape, prioritizing social benefits while balancing economic returns, using premium performing arts projects as entry points to activate the entire cultural tourism industry chain. On one hand, performances drive traffic and stimulate consumer markets, achieving traffic monetization; on the other hand, leveraging the communication power of the performing arts IP, Maoming's story is told to the outside world, enhancing the city's visibility and influence, achieving dual gains in both social and economic benefits.

Multiple municipal state-owned enterprise leaders have expressed that, building on this concert as an opportunity, they will continue to connect with social forces from all sectors, persistently deepen the integrated cultural, commercial, tourism, and sports track, continuously enrich new cultural tourism consumption scenarios, revitalize local cultural resources, and convert the provincial games momentum into long-term development drivers. The landing of this super concert in Maoming marks a significant breakthrough in exploring the innovative pathway of "cultural performing arts + urban cultural tourism," using trendy performing arts IP as a bond to break traditional cultural tourism communication boundaries, creating youthful, popular, and high-quality cultural and sports scenes, allowing the trendy charm of "Kind-hearted Maoming" to break through circles and spread, injecting fresh vitality into the local cultural tourism industry.