The company's indirectly wholly-owned subsidiary, Shenzhen Groland Health Technology Co., Ltd., has entered into a non-binding memorandum of understanding with Hangzhou Huashen Network Technology Co., Ltd. on June 15, 2026.
The MOU outlines the parties' intent to form a long-term strategic partnership to jointly develop online sales channels and enhance the brand awareness of the "Groland" product series within the Chinese market, with a primary focus on promoting an artificial intelligence (AI) scalp massage comb and its related consumable products.
GUAN CHAO HLDGS (HKG: 01872) announced that under the MOU, the business partner has committed to leveraging its platform and digital marketing expertise to provide Shenzhen Groland with a range of services.
These services include managing operations on the Douyin and Tmall platforms, implementing store operation and user growth strategies, developing content and managing short video operations, coordinating live streaming operations and collaborations with key opinion leaders (KOLs) and online influencers, executing brand marketing and promotion campaigns, overseeing user operations and private domain traffic management, conducting e-commerce data analysis and business process optimization, and providing other mutually agreed online operational services.
Shenzhen Groland will remain dedicated to product research and development, production and supply, brand development, product qualification management, and providing related resource support.
Furthermore, Shenzhen Groland will actively collaborate with the business partner to optimize marketing and sales efforts.
Strategic focus and rationale
During the current year, Shenzhen Groland has focused on integrating AI technology into the scalp health management sector, having secured the rights for the R&D, production, brand operation, and marketing of the AI comb and its related consumables.
Following a preliminary assessment of the product, market, and business model, the business partner confirmed the project's commercial viability and committed to allocating resources to support long-term brand development.
The MOU was established based on a shared belief in the strong market potential for AI-driven scalp health management.
The parties believe the strategic cooperation will accelerate the commercialization process and facilitate scaling.
Shenzhen Groland brings expertise in product technology, manufacturing capabilities, regulatory knowledge, and brand assets, while the business partner contributes established digital marketing strategies, platform operations, influencer and live streaming networks, and e-commerce execution capabilities.
These complementary skills are expected to aid in faster market entry and efficient expansion.
Objectives of the partnership
The collaboration will focus on joint investments in marketing, content creation, and channel strategy, with the aim of establishing Groland as a leading AI scalp care brand in China.
By leveraging the business partner's established Douyin and Tmall channels and data-driven e-commerce operational capabilities, both parties anticipate accelerating customer acquisition, improving conversion rates, and enhancing user retention.